Progressive Radio In Alberta

There is a prevalence of conservative media in Alberta, and in Canada generally. It is difficult and financially irresponsible to build a new newspaper. But radio is another thing.

A radio station (or network) gives presence, relevant, and authority to ideas. It is available 24 hours a day. People can listen while doing other things. Programming can be targeted.

Here's the idea: a medium sized FM radio station in Calgary and/or Edmonton. 10 to 50 thousand watts. Repeaters in smaller centres. Basically talk radio, some music. Target other stations with programming; so, for example, in Calgary the #1 morning show is CBC. Why compete with it head to head? On the other hand, CBC has a lot of shows that repeat, which we should target for our best stuff. Similarly, do we try to compete with Eskimos football games? Nah. Offer a good alternative knowing that the football group will not be listening.

Syndicated shows can fill in some programming to start with. Biggest cost will be manpower. A station can be set up for $30000 to $50000 dollars. A radio show host would cost $45000. Operating is the expense.

Of course, we could sell commercial time and would, but we could expect to lose money for at least a few years. Does it have to make money? No. It should break even.

I'm trying to see if this idea has any legs. Ideas anyone? People with radio experience (I have some...)? Engineers? Sales types? Would this work?